The annual campaign aimed to educate the youth to pledge to lead a drug-free lifestyle. With Covid-19, people could not be on ground to enjoy the light up and the challenge was to create the same hype and engagement for this event lightup online.

Year
2019

Agency
Siliconplus

Role
Conceptualisation & Execution

Category
Campaign

Thematic AR filters and stickers were created and released on Instagram pre-event and were a fun and interactive way for people to show support for the International Day Against Drug Abuse and Illicit Trafficking and to embrace a drug-free lifestyle.