Love The Game.
Love The Fit
Gurobu SportsGurobu is the distributor of Mizuno softball gear and equipment in Singapore. The challenge of this project was to create the correct brand perception for consumers who had little or no awareness of the brand and its offerings to appeal to retail consumers and dealers.
Year
2019
2019
Agency
Siliconplus
Siliconplus
Role
Conceptualisation & Execution
Conceptualisation & Execution
Category
Branding
Branding
This logo is inspired by the shape of a softball diamond, the field where softballs and baseballs are played. The T-shape references the distinctive T-shaped webbing of a softball glove. The arc of a globe speaks to Gurobu’s aim to bring quality softball gear to sports enthusiasts worldwide.
Additionally, the brand identity was applied to the in-store environment. The rebranding that was launched in 2019 at the International Softball Tournament and endorsed by the Singapore National Softball Team, giving Gurobu the international boost it was looking for.
