Storage Houseware Redesign

Houze Storage

This project aims is to redesign an existing local housewaree-commerce website called Houze. The company was established in 2017 and it sells a wide variety of storage products and home decor items online.

Year
2021

Client
General Assembly

Role
UI/UX Designer

Timeline
4 Weeks

Objectives

Redesigning the website in order to create a seamless and intuitive shopping experience and improve the experience of user when buying products

Roles

My role in this project was to work as a UX/UI Designer, analyzing the current website, conceptualizing a new information architecture, preparing high-fidelity wireframes, and conducting usability testing.

Design Process

Research

Insights from the first user interviews of the website

User selection criteria
• Shops furniture for household needs
• Frequently shops online and is tech-savvy

User Interviews

After doing the research with 9 users, it helped me to gain an understanding of user’s behaviour toward buying furniture. 3 points of new key finding:

Who are designing for?

Problem Statement

Solution Statement

Reorganising website’s information architecture in more systematic manner and allows users to plan where products will fit in their space with ease, users will be able to find inspiration within the website as well.

I will know this to be true when users have lesser errors during the usability testing phase.

Information Architecture

Design System

The color reflect the current website with more consistent soil color spetrum across.

Usability testing results

I tested my high fidelity prototypes to 5 users. Compared to the original website, users are able to enjoy a better user experience with lesser errors.

I’ve also tested the hi-fi prototypes closely fitting user personas. This usability test helped me in gaining an understanding of people’s experiences towards buying furniture.

High Fidelity Prototype

Click to see Prototype Desktop | Mobile

Conclusion & Next Steps

The redesign website show well-organised information that is shown by user perform the task with lesser errors when navigate through the whole website.  Moreover, users can easily visualize and plan the room without first having to measure the space. Users can also gain inspiration by browsing the website.

Some future considerations:

Explore 'Room Planner' by modifying tile and wall color instead of just putting product comparison measurements.
Implementing comparison price between product.

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