MythBusters #Drugfreesg

Central Narcotics Bureau

Singapore's Central Narcotics Bureau is under the Ministry of Home Affairs and is tasked with combating drug trafficking. This digital campaign is meant to raise awareness and prevent drug abuse. With a series of cartoon creatures, the illustration illustrates popular drugs with their harmful effects.

Year
2019

Agency
Siliconplus

Role
Conceptualisation & Execution

Category
Illustration, Digital Design

Through the campaign, it highlights audience to live a drug-free lifestyle. My main role in this project was to develop storyboards and characters in order to bring an inspirational, educational Ted-Ed style animation short to life. Teenagers, young adults, and even adults, as our primary target audience, can digest and enjoyed the direction of the illustration easily.

Through #iLiveFor Campaign, we also developed a set of stickers that spread the #drugfreesg message thats is available on Instagram, Whatsapp, and Telegram Chat.