Define Asia. Define You
PIXERFPIXERF is the first digital platform of its kind in Asia and a disruptor to visual content creation and acquisition. We developed a new brand positioning that draws on its unique Asian perspectives and its emphasis on community. The identity uses a trio of pixels as building blocks symbolic of its categories of visual content creators who are the foundation of its online community.
Year
2019
2019
Client
PIXERF
PIXERF
Role
Conceptualisation & Execution
Conceptualisation & Execution
Category
Branding, Digital Design, Social Media
Branding, Digital Design, Social Media
I was responsible for developing the style guide and social media assets. Apart from the digital platform, branding was also applied to print. The overall look should be clean and minimalistic.
